In this article there are some different references to help creating games:

Gamer archetypes

Gamer Archetypes

They have prepared also a survey where you can understand what king of player you are


7 serious games references

Serious Game theory: 7 Serious Game elements

Add also the following

Serious Game theory: The Learning Ladder

Presentation > Exercise > Gamification > Serious game


Wheel of debrief


HEXAD to distinguish player types

HEXAD: A Player Type Framework for Gamification Design


Periodic table of GAME MECHANICS

52 Gamification Mechanics and Elements